Student coaching pays off at Loyola University New Orleans

Retention rate rises when students receive a personal touch

Many student success initiatives in higher education focus on meeting the needs of students who are most at risk of dropping out. Loyola University New Orleans has flipped this script by giving every first-year student personalized coaching—and the percentage of students who return for their second year is now at an all-time high.

“We believe deeply that any student can enhance their experience through these kinds of conversations,” says Director of Student Success Elizabeth Rainey.

The university had been coaching students on how to be successful through its own home-grown effort, but this program was by referral only, Rainey says—and it was clear that “we needed some formal training on a model with a proven track record, so that students received a consistently high-quality experience.”

Improving the process
For the 2017-18 academic year, the university partnered with a company called InsideTrack to help with its student coaching, and it expanded the program to include all first-year students.

InsideTrack coached about 300 of the university’s 800 first-year students by phone, email, and text messaging last year, and the company also trained university staff how to be student coaches for the other 500 first-year students. This year, two full-time university staff members and several volunteers do all of the student coaching, while InsideTrack conducts monthly training with staff to ensure success.

eSchool Media Contributors