SIIA Releases 2014 Vision K-20 Survey Report

Washington, DC (June 30, 2014) – The Software & Information Industry Association (SIIA) releases the 2014 Vision K-20 Survey Report, its seventh annual national survey measuring U.S. educational institutions’ self-reported progress toward building a framework that embraces technology and e-learning. The findings were presented at a press event during the International Society for Technology in Education (ISTE) conference. The report suggests that K-20 education institutions are striving for more digital educational goals, which are increasingly reached through Bring Your Own Device (BYOD) policies.

“As a key voice in the educational technology industry, we developed our Vision for K-20 education eight years ago,” said Karen Billings, vice president for the SIIA Education Division. “Each year, we realize the growing need for students to have access to a technology-enabled teaching and learning environment capable of preparing them to compete globally and lead the world in innovation.”
Central findings from this year’s report include:

– Respondents expect an increase in the use of BYOD technology.
– Both the current and ideal level of technology integration has shown a directional increase for K-12 and postsecondary institutions, compared to 2013.
– There is a need for increased technology integration in K-20 education.
– Educators recognize that there is a large gap between current and ideal levels of implementation, which they aspire to fill.
– Only 40 percent of K-12 education institutions feel prepared for upcoming online assessments.

“This year’s survey results show an increase in many metrics. The need for more educational technology continues to expand,” said Susan Meell, CEO of MMS Education. “Educators recognize the importance and express the desire to implement more digital learning in schools, districts, and universities nationwide.”
The survey, which transitioned to a seven-point benchmarking scale this year, was distributed to nearly 1,000 educators and administrators with the help of many partner organizations – being the most prolific recruiter. SIIA also recognizes its lead partner, MMS Education, for its work on the Vision K-20 Survey analysis and report.

To view the Executive Summary of the 2014 Vision K-20 Survey Report, visit

To download the full report, visit

For more information on the 2014 Vision K-20 Survey results, contact

About SIIA
The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education, and intellectual property protection to more than 800 leading software and information companies. The SIIA Education Division serves and represents more than 180 member companies that provide software, digital content, and other technologies that address educational needs. The Division shapes and supports the industry by providing leadership, advocacy, business development opportunities, and critical market information. For more information, visit

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Discover 4 Models for Integrating Technology into the College Classroom

Discover 4 Models for Integrating 20065% of universities that participated in the study, Going the Distance: Online Education in the United States, 2011, stated that online learning was a critical part of their long-term strategy. However, while many institutions believe that online learning is critical to their future, very few actually have an online learning initiative or plan in place.


AirWatch Announces Teacher Tools Enhancements for Easier Classroom Management

More than 1,500 education customers leverage the AirWatch platform, including two of the three largest U.S. school districts

AirWatch® by VMware, the leading enterprise mobility management (EMM) provider, announces a completely redesigned interface and enhanced functionality for AirWatch® Teacher Tools™, an application that empowers educators to guide the learning experience effectively and improve classroom management. AirWatch is showcasing Teacher Tools at ISTE 2014 in Atlanta in booth #1048.

As part of AirWatch for Education, AirWatch Teacher Tools enables educational institutions to extend the real-time management capabilities from IT administrators to teachers. AirWatch completely redesigned the user interface based on customer feedback for a more intuitive classroom management experience. New features for Teacher Tools include simpler student registration, the option to create and dismiss classes, and the ability to facilitate communication between students and educators during instruction.

“Traditional teaching methods are significantly changing,” said Preston Winn, director of business development for education, AirWatch by VMware. “AirWatch Teacher Tools is a powerful resource that enables educators to integrate technology in the classroom and enhance how they interact with students and the curriculum.”

Additional Teacher Tools capabilities include All Eyes Up Front, a feature that removes distractions by locking devices during class instruction. Single Application Mode locks devices for a student, small group or an entire class into an application selected by the instructor for a specified amount of time. The Clear Passcode function enables teachers to instantly clear and reset a forgotten passcode without looking up the device serial number.

“At Coachella Valley Unified School District (CVUSD), our ongoing mobile initiative involves placing iPads secured by AirWatch in the hands of all teachers, students and faculty members,” said Israel Oliveros, mobile technology coordinator, CVUSD. “With AirWatch Teacher Tools, we can use these mobile devices to customize the way students are learning and engaging in the classroom. Teacher Tools provides a simple, streamlined way to further integrate technology into the classroom and provide our teachers and faculty with the resources needed to help students communicate, collaborate and think critically.”

With an education-specific research and development team, AirWatch enables educational institutions to utilize the latest mobile technologies. AirWatch is committed to the education industry with leading solutions that support more than 1,500 education customers, including two of the three largest school districts in the U.S. and three of the top five nationally ranked universities.

“The release of Teacher Tools will dramatically enhance our teacher’s ability to manage the iPads in their classrooms in a way that positively impacts learning. Teacher Tools demonstrates the AirWatch commitment to providing educators with tools that enable mobility and enhance teaching and learning,” said Todd Ryckman, chief educational technology officer, Santa Barbara Unified School District. “We are appreciative of our partnership with AirWatch and will continue to work with AirWatch to equip our teachers with the technology resources needed to enhance the great work they are already doing implementing the Common Core.”

The enhancements to Teacher Tools will be available in July. AirWatch is showcasing the Teacher Tools enhancements at ISTE 2014 in booth #1048.

About AirWatch by VMware
AirWatch by VMware is the leader in enterprise mobility management, with more than 12,000 global customers. The AirWatch platform includes industry-leading mobile device, email, application, content, and browser management solutions. Organizations can implement these solutions across device types and use cases, including complete EMM for corporate and line of business deployments, and containerized solutions for Bring Your Own Device (BYOD) programs. Acquired by VMware in February 2014, AirWatch is based in Atlanta and can be found online at VMware is headquartered in Silicon Valley and can be found online at

VMware and AirWatch are registered trademarks or trademarks of VMware, Inc. or its subsidiary in the United States and other jurisdictions.



IBA’s In Case of Crisis Mobile Safety App Joins Forces with Blackboard Mosaic

IBA’s In Case of Crisis Mobile Safety App Joins Forces with Blackboard Mosaic

Partnership Means Easier Access and Increased Adoption to Dynamic Emergency Management Plans and Procedures for Colleges’ Students, Faculty, Staff and Community

Herndon, Va. – June 30, 2014 – In a move to create safer college campus experiences nationwide, Irving Burton Associates’ In Case of Crisis today announced that its emergency preparedness mobile app has been integrated into Mosaic, a mobile app platform from Blackboard, a global leader in education technology. The joint partnership will offer streamlined access to both current and new In Case of Crisis users among higher education organizations through seamless integration into the Mosaic application.

Using In Case of Crisis, administrators and safety officials can make the most up-to-date and accurate emergency preparedness procedures and other important campus information available to students, faculty and staff on their smartphone or tablet, even if they lose their connection to Wi-Fi or cellular. From the mobile app, students, faculty and staff will be able to:
• Quickly reference important emergency procedures
• Receive push notifications and alerts
• Send Incident Reporting with GPS locator and picture attachments

“In Case of Crisis gives us the ability to put our emergency plans and training into the hands of our community members for instant access,” said Mike Lefever, Associate Director for Emergency Management, Department of Public Safety University of North Dakota. “It also enables us to leverage technology for safety hazard reporting to our Operations Center so that we can keep our campus safe. The integration into our University app via Blackboard also allows more community members to have access to this information.”

The mobile app provides guidance on specific situations, offering step-by-step actions to take in cases of fire, severe weather and other emergencies. With an advanced incident reporting feature, the app will help campus communities communicate information quickly and provide an anonymous environment for students to ask questions or seek help.

“Emergency preparedness is more important than ever in the age of 24/7 communication and social engagement so it’s absolutely imperative to ensure an institution’s emergency readiness, response and recovery plans are dynamic, accessible and most importantly actionable in the time of need,” said Christopher Britton, General Manager, IBA’s In Case of Crisis. “The partnership with Blackboard Mosaic brings us one step closer to enabling universities nationwide to share critical emergency information via students’ and faculty’s mobile phones in real-time regardless of the situation.”

Utilized by leading corporate, education and government organizations including 24 Hour Fitness, George Mason University, Providence College, William & Mary, the award-winning In Case of Crisis mobile solution allows convenient and secure access to emergency information with features such as easy-to-read instructional and building diagrams, one-tap key contact calling, push notifications for updates/alerts, maps and incident reporting. The app includes access to a library of 85 possible emergency event scenarios with templates and images.

“Access to emergency plans and procedures before, during and after a situation occurs is fundamental for institutions’ overall learning environment,” said Alex Ackerman Greenberg, Mosaic product lead, Blackboard. “As a featured Mosaic module, In Case of Crisis offers the combination of a powerful campus mobile safety solution with strong user adoption and institutional branding.”
For more information about Blackboard click here or follow @Blackboard on Twitter.
About In Case of Crisis
In Case of Crisis is an award-winning mobile solution that helps safety professionals better care for the well-being of their people by allowing them to easily share institutional-specific emergency procedures and safety guidelines. The fully secure and customizable mobile solution makes important safety information accessible and actionable and is available on the Apple iOS, Android and Kindle Fire platforms. Now, users have the information they need at their fingertips and can act on it in one holistic solution. In Case of Crisis is an Irving Burton Associates (IBA) service headquartered in Herndon, Va. For more information visit


5 types of online learners could make or break your institution

New report reveals why it’s critical for colleges and universities to know these online learners

online-learners-institutionAny institution worth their salt knows that more and more students are turning to online education…but not for your mom’s ‘Online Intro to Tying 101.” Today’s students are as nuanced in their needs as the online and blended offerings institutions need to provide. And according to a new report, it’s only those higher-ed colleges and universities that can market to, and satisfy, these five groups that will thrive in the future.

The report, “The Five Faces of Online Education: What Students and Parents Want,” was conducted by the Boston Consulting Group (BCG) in an effort to better help higher-ed institutions understand their quickly evolving student body.

According to the report, online learning, once a niche educational medium, has become part of the mainstream: 34 percent of all higher-ed students (about 7 million) currently take at least one online course, with 3 million students learning primarily through online courses.

In a stunning find, the BCG found that of the 2,500 students it surveyed, 50 percent think that blended courses deliver better outcomes in education than traditional instruction does, and more than 50 percent who have taken an online course said they found online courses as effective as on-campus classes. 62 percent said they believe that the traditional classroom could benefit from online instruction, and 63 percent agreed that online courses and degrees are gaining in importance as a part of the criteria for choosing an educational institution.

“Students desire a much greater level of interactivity than current learning environments often provide,” explains the report. “Institutions that fail to prepare for these shifts and respond to the dramatically increased competition among online offerings risk losing relevance and overall market share.”

(Next page: The 5 types of online learners—and why they matter)


4 ways colleges can leverage recruitment

Colleges can gain a competitive advantage and better leverage for lasting success

colleges-leverage-recruitmentFor college recruitment efforts, traditional “push marketing” programs via broadcast television, direct mail and printed marketing collateral materials are consistently showing diminishing returns on investment, while innovative digital “pull marketing” like social media, interactive content marketing and search engine optimization are stimulating true engagement and increasing conversions.

Recognizing this, savvy college recruitment officers are finding new ways to transition their recruitment efforts to advanced digital marketing programs.

Here are four key emerging trends that college recruiters should keep in mind to implement successful “college recruitment 2.0” programs:

1. Trend: Tracking Prospective Students Online

Rather than sending mass emails and costly marketing collateral materials to lists of prospective students who have never expressed interest in their campuses, recruitment teams are creating and diffusing compelling, relevant online content to stimulate interest and attract students. In turn, marketers are tracking and measuring this content to make informed decisions and create custom-tailored marketing programs.

Utilizing Google Analytics or the most recent upgrade to the platform, Universal Analytics, you can track online visitors to determine how they are interacting with your content across a variety of platforms. More specifically, you can assign specific tracking codes to marketing campaigns and various forms of content online. This can provide great insights about the types of content that are most engaging prospective students.

(Next page: Trends 2-4)


The best and worst states for online learning

All states were not created equal in online learning, according to national statistics

learningAbout one in four college students took at least one online class in 2012 — the most recent year for which those stats are available — with 12.5 percent of U.S. college students taking their classes exclusively online, according to a study published by the National Center for Education Statistics (NCES).

The research showed that online learning has grown unevenly throughout the country, with some states seeing steady increases in the number of students going the online route, while other states stagnate or even see fewer students taking web-based classes from one year to the next.

There doesn’t seem to be a geographical trend for states that see the most students enrolling online, nor do particularly large or small states stand out in the NCES research, which was released this month.

Arizona led all states in both the highest concentration of online learners and the total number of college students taking exclusively online courses. Here’s a rundown of states with the highest concentration of students taking only-online classes.

1. Arizona: 48.2 percent
2. West Virgina: 40 percent
3. Iowa: 39.7 percent
4. Minnesota: 26.2 percent
5. North Dakota: 22.9 percent

Check out the five states with the lowest concentration of online learners…


A.T. Still University Utilizes 175-Inch, 16:9 Aspect Ratio Severtson Screens SēVision 3D GX Projection Screen for New Virtual Anatomy Lab

Mesa, Ariz., June 27, 2014 – Prosthetic human bodies have taken a back seat and actual human cadavers now have competition as medical students at Mesa, Ariz.-based A.T. Still University (ATSU) can now sit in a purpose-designed $500,000 classroom and have practical “virtual” contact with simulated human anatomy. This educational practice is now possible thanks in part to a recently installed 175-inch, 16:9 aspect ratio Severtson Screens motorized SēVision 3D GX projection screen in ATSU’s School of Osteopathic Medicine’s (ATSU-SOMA) new state-of-the-art Virtual Anatomy Lab.

Available since November 2013, both university officials and students alike say that the class is nearly as lifelike as actually standing over and performing skilled medical procedures on human cadavers as pieces of the human anatomy are dissected and rotated in larger than life 3D modeling.

“Our 56-seat lab is the first of its kind in Arizona, and only one of a handful of similar labs nationwide,” explained Jay Crutchfield, MD, assistant professor and anatomy director, ATSU-SOMA. “The computer systems and dual state-of-the-art computer software we utilize offer students, as well as participants in continuing education conferences, an incredible 3D visual of the human anatomy without the drawbacks and limitations of working on human flesh that, once altered via dissection by an instructor or student, can’t be put back together and studied again.”

Crutchfield added that with such sophisticated software being utilized in such a unique atmosphere, A.T. Still University’s video requirements were quite demanding as the visual reproduction of the BodyViz, Cyber-Anatomy, 4DAnatomy, and VH Dissector software is crucial in this environment and so the video equipment must be state-of-the-art, as well.

“Poor video reproduction would render the software, and the program itself, useless for our students and guests,” Crutchfield continued. “This is not a home theater, company boardroom, museum, or cinema where the lights will go completely dark and the only visual is the screen. Ambient light from the hallway, the students’ and instructor’s computer monitors, as well as periodically dimmed overhead lighting made us realize that we needed a projection screen that could not only reproduce the necessary 3D imagery precisely, but also take into account the limitations of the room itself. The Severtson Screens SēVision 3D GX reproduces the 3D imagery from the Panasonic PT-DZ870E DLP™ 3D projector incredibly, even when ambient light is present. It is exactly what we needed for this program.”

Severtson Screens SēVision 3D GX offers PristiVue© technology, a revolutionary 3D coating on the screen material, which made it the perfect solution for ATSU-SOMA’s lab’s requirements.

“Proudly ‘Made in the USA’, the Severtson SēVision 3D GX projection screen that is in use in A.T. Still’s virtual anatomy lab provides the ultimate 3D experience by giving instructors the flexibility to show their projections in 2D or passive 3D formats, enhancing the students’ experience while keeping costs down,” said Kirk Severtson, Severtson Screens COO. “We are proud of the way our screen technology contributes to the education of healthcare students here in Arizona.”

According to the university, students will still take standard anatomy courses using real cadavers as nothing can truly replace working with an actual human body. However, according to university officials, simultaneously studying in the virtual anatomy lab will allow students to replace some the monotony of “lost time” preparing cadavers for course work whereas in the virtual lab, they immediately begin studying the human anatomy. Also, they added, working virtually, in some instances, allows students to better see different parts of the human body quickly and more clearly versus a cadaver.

A.T. Still University ( is the original founding institution of osteopathic healthcare, established in 1892 by Andrew Taylor Still. As a leading health sciences university, ATSU is comprised of two campuses (Kirksville, Mo., and Mesa, Ariz.) on more than 200 acres with six prestigious schools. Learning environments include residential and online medical degrees as well as community-based partnerships worldwide. ATSU has more than 700 employees dedicated to its not-for-profit mission and an average annual enrollment of over 3,100 students from 35 countries.

Since 1986 with its three production facilities in Arizona and its state-of-the-art robotic application system, Severtson Corp. continues to be a global leader in innovation and quality for home theater, education, commercial, and cinema applications worldwide.

For more information, please visit, call 480-610-5155, or email

About Severtson Screens
Mesa, Ariz.-based Severtson Screens, which celebrated its 25th anniversary in 2011, is an award-winning global leader in innovative and quality projection screens in the home theater, pro AV, and cinema markets. Its low rejection rate coupled with the high quality of all its products has made Severtson Corporation the industry standard for quality and customer service worldwide.

From its unlikely origins in the family kitchen to today’s three modern production facilities, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today.

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