Esports, or competitive video gaming, has seen phenomenal growth in recent years, with professional esports leagues and tournaments now attracting a significant following. This popularity has reached college campuses as well: In response to increasing interest among students, a growing number of colleges and universities have created esports programs. If your institution hasn’t embraced esports yet, it’s time to consider doing so. With its popularity on the rise, esports is poised to play a significant role in student recruitment over the next decade and beyond. This white paper will examine how the quality of an institution’s esports program could play an increasingly vital role in attracting and retaining students, and it will offer practical advice on how colleges and universities that are new to esports can launch a successful program of their own.