How online courseware boosted student engagement at Kennesaw State University


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On the first day of school, course materials were delivered digitally to provide students with a more cost-effective approach than competing solutions. Thanks to Perceivant’s business model, students could access the online course on the first day of class—even if the textbook hadn’t been paid for yet—which assists those who cannot purchase books right away due to cost or delays in financial aid. Given that 50 percent of students who have postponed buying textbooks see their grades suffer as a result, this process heavily contributes to the early success of course enrollees.

Throughout the semester, educators had access to unique analytics that demonstrated the effectiveness of student learning. The courseware, for instance, allowed for unlimited tracking of data to find gaps in students’ performance. This allowed educators to check on students who were struggling early on and further engage them to maintain progress throughout the semester. In addition, part-time faculty members were able to more easily identify struggling students, so they could focus more on giving timely and beneficial feedback on assignments.

After each semester, KSU and Perceivant would gather feedback and re-engineer the entire platform to make changes, improvements, and revisions to the course to fit the needs of students. Together, we were able to provide students with a more tailored learning experience designed to increase engagement each year.

The results
Over a two-year period, the partnership between KSU faculty and Perceivant supported a 48 percent reduction in DFWI rates, falling from 25 percent to 13 percent in 2017. Most notably, the online section of WELL 1000—which traditionally carried the highest DFWI rates—saw a 55 percent reduction over the same time period. It dropped from an all-time high of 35 percent to only 16 percent.

Ultimately, using interactive and engaging educational technology in conjunction with customizable content, ease of use, and accessibility proved to be highly effective in lowering the DFWI rate in WELL 1000 without compromising the course’s academic integrity. The reduction also suggests this was able to successfully increase the level of student engagement throughout the course, establishing a new benchmark for measurement in future academic years.

As more than 88 percent of students feel they could earn better grades using interactive digital courseware compared to traditional materials, it is evident that more universities will implement this type of technology in the future. Doing so will ensure students receive a more dynamic learning experience while educators enjoy an easier, more efficient way to analyze course efficacy.

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