Most college campuses don’t have one staff member toiling away on the social web, answering students’ burning questions and updating the school’s Facebook page. Some institutions have an entire team – seven people, sometimes more, managing the daily Facebook goings-on.
It depends on the size of a university and its commitment to consistent communication with prospective and current students and web-savvy alums, but social media staff varies widely from campus to campus, according to research released Nov. 16 by Varsity Outreach, a company that advises schools with web-based promotion.
Three in 10 colleges have one employee to manage the school’s Facebook presence, according to the Varsity Outreach study, while a few schools – 4 percent of respondents – have seven or more staff members managing and updating social media sites.…Read More
