As recently as last year, nearly one in five students who committed to attending Georgia State University (GSU) never showed up for classes in the fall. This problem isn’t unique to GSU, and it’s commonly referred to as the “summer melt.” But GSU has taken an innovative approach to solving this challenge, using an artificially intelligent (AI) chatbot that has led to a significant increase in student enrollment.
Summer melt most commonly affects low-income students, many of whom are the first in their family to be accepted into college. Navigating the complex student enrollment process can be intimidating for anyone, but especially these students—and many just give up before they complete the process.
To reverse this trend, GSU identified the common barriers that students face between graduating high school and beginning college, including filling out financial aid forms, completing immunization records, taking placement exams, and registering for classes.…Read More