It’s time for social-media recruitment

TERMINALFOUR’s 2018 Global Higher Education Digital Marketing & Web Survey examines digital marketing, web, and social-media trends, along with their perceived effectiveness in engagement and student recruitment.

The survey, which includes responses from 432 higher-ed professionals in 383 institutions across the globe, shows that higher ed should try to invest more in digital presence and social-media recruitment strategies–particularly because students often make their final application decisions based solely on online information.

Social-media recruitment

Higher-ed recruiters expect Facebook and Instagram to be their top social-media recruiting platforms, though Facebook may be falling out of favor. In 2017, 62 percent of those surveyed said it was the top platform for student engagement; that number dropped to 45 percent in 2018.…Read More