Podcast Series: Innovations in Education

Explore the full series of eCampus News podcasts hosted by Kevin Hogan—created to keep you on the cutting edge of innovations in education.

It’s time for social-media recruitment

TERMINALFOUR’s 2018 Global Higher Education Digital Marketing & Web Survey examines digital marketing, web, and social-media trends, along with their perceived effectiveness in engagement and student recruitment.

The survey, which includes responses from 432 higher-ed professionals in 383 institutions across the globe, shows that higher ed should try to invest more in digital presence and social-media recruitment strategies–particularly because students often make their final application decisions based solely on online information.

Social-media recruitment

Higher-ed recruiters expect Facebook and Instagram to be their top social-media recruiting platforms, though Facebook may be falling out of favor. In 2017, 62 percent of those surveyed said it was the top platform for student engagement; that number dropped to 45 percent in 2018.…Read More

Efforts grow to make higher-ed recruitment more equitable for low-income students

As institutions face criticism over disparities in different racial groups’ access to higher education, a record number of universities have pledged to focus on enrolling low-income students.

The American Talent Initiative (ATI), first launched in December 2016, reached a milestone in April when 100 universities total had signed on to target enrollment for low- and moderate-income students. The goal is to enroll 50,000 students with strong graduation rates by 2025.

ATI member institutions are required to graduate at least 70 percent of their students in six years. Membership in ATI now includes the entire Ivy League, 17 state flagship universities, and private colleges.…Read More

INFOGRAPHIC: Social media and recruitment

See just how influential online platforms can be for recruitment

social-media-recruitmentIt seems reasonable that the best way to attract potential students is to use the social media platforms and online tools they use the most; namely, Facebook, Twitter and YouTube. However, exactly how much of an influence does social media factor into recruitment?

According to data sourced from U.S. News, ABC News, Kaplan, Noodle, and others, Online Colleges revealed 6 interesting facts about exactly how much college admissions use social media to attract today’s Millennials.

For example, did you know that 92 percent of undergraduate admissions officers agree that social media is worth the investment they make in it? Or that 85 percent of all colleges use Facebook to recruit students?…Read More

5 technologies for student recruitment

Getting personal means making connections through technology

recruitment-students-collegeWith Millennials increasingly becoming more reliant on technology as a means of communication, colleges and universities eager to recruit the best and brightest are using innovative tools, both online and on campus, to attract potential students.

According to the 2014 Social Admissions Report—a survey of college-bound high school students designed to identify trends in digital, social and mobile tools represented in a student’s college search and enrollment process—as new tools are created to help people organize, share and collaborate online more students are using them as a way to aid their college search, leading colleges to use these tools in their recruitment process…or they should.

From creating communities of current students at college on social media platforms like Facebook, to creating customized acceptance videos, higher education is using the digital technology at-hand to attract increasingly creative and tech-savvy generations.…Read More