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Podcast Series: Innovations in Education

Explore the full series of eCampus News podcasts hosted by Kevin Hogan—created to keep you on the cutting edge of innovations in education.

College admissions officials turn to iPad to streamline applications

The ratio of applicants to enrollments has dropped every year since 2003.

What once took a week to collect, organize, and collate has been reduced to a few clicks on an Apple iPad in the Massachusetts Institute of Technology’s admissions office.

Matchbox, a startup company launched by former and current college admissions officials, announced Dec. 19 that MIT’s Sloan School of Management and the MBA program at the UCLA Anderson School of Management are among the first schools to use an Apple iPad application that stores reams of student information usually kept on paper in filing cabinets.

Using the cloud-based Matchbox iPad app could save admissions offices up to 75 percent of the time it takes to collect, review, and process student application forms, which are often more than 30 pages.…Read More

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Schools reach out to prospective students via Facebook

Colleges and unversities use social media such as Facebook to recruit students.
Colleges and universities increasingly are using social media, including Facebook, to recruit students.

Colleges and universities are becoming increasingly proactive in using social media to reach prospective students, acknowledging that today’s teenagers are very active online.

A Maguire Associates survey of U.S. public and private institutions offering four-year undergraduate degrees found that senior enrollment officers are incorporating the internet into undergraduate recruitment and communication. The survey found that 77 percent of senior enrollment officers have begun to use social networking sites in the face of the economic downturn and continued digital innovation.

Brian Shulman, dean of the School of Health and Medical Sciences at Seton Hall University, said combining social media and public relations efforts has improved the school’s image exponentially in one year.…Read More

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