Microsoft to Business: You Need Windows Phone 7

Citing the strong integration between its upcoming mobile phone software and its popular business-oriented products such as Office, Exchange, and SharePoint, Microsoft is actively pitching Windows Phone 7 to IT pros and developers at its TechEd 2010  conference, which got underway June 7 in New Orleans, PC World reports. With a touch-oriented interface that borrows elements from the Apple iPhone and Microsoft’s own underappreciated Zune HD, Windows Phone 7 clearly has strong consumer appeal. However, its tight hooks into Redmond’s bread-and-butter business apps also make it a smart buy for enterprise customers, Microsoft argues. Windows Phone 7 will “combine a smart new user interface with familiar tools such as PowerPoint, OneNote, Word, Excel and SharePoint into a single integrated experience via the Office hub,” writes Microsoft’s Paul Bryan in a June 7 post on the Windows Phone Blog. Businesspeople would rather carry a single smartphone for office and personal use, and a new crop of Windows Phone 7 devices coming later this year will suit their needs, he asserts…

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