College students on QR codes: I don’t get it

Three in four students said they were 'very unlikely' to use QR codes.

When faced with Quick Response (QR) codes, college students have been slow to catch on to the technology, a new study suggests.

Do you snap a photo of it? Do you need a smart phone app? How long will this take? These are a few of the questions students asked in a 24-campus survey conducted during the fall 2011 semester by Archrival, a youth marketing company based in Nebraska.

Twenty-one percent of students surveyed at schools including Michigan State University, the University of Tennessee, and Virginia Tech said they were able to successfully scan a QR code, a barcode-like graphic placed in publications and on points of interest that, when scanned, opens a specific web page on a web-enabled smart phone.…Read More

Oops! We could not locate your form.