For an industry known for its aggressive student recruitment techniques, many private, for-profit colleges take as long as 12 hours to return a prospective student’s phone call—and two days to respond to eMail inquiries from potential students.
Four in 10 for-profit schools don’t respond to student phone calls within a day, and seven in 10 schools have a same-day eMail response, according to a white paper released this week by Leads360, a California-based company that sells enrollment management technology.
In the survey of 28 for-profit colleges—including well-known schools like Grand Canyon University (GCU) and American Public University (APU)—“none showed consistent across-the-board success that would maximize their chances of enrolling the highest number of qualified prospects,” the white paper says.…Read More