Two of the universities on Google’s top-10 most searched list for 2011 made the cut thanks to far-reaching scandals, campus tragedies, and public relations nightmares.
The search giant’s 11th annual Zeitgeist list, which ranks the most popular people, events, and news items of the past year, includes the colleges and universities most frequently search for on Google.
Colleges have long vied for search-engine supremacy with careful use of web analytics, engagement with website visitors, and a consistent social media presence. But if Google’s Zeitgeist rankings are any indication, bad news might be the best way to make the vaunted list.…Read More