The cost of content for digital signage has been known to elicit a generous helping of expletives from campus technologists who, before making their signage purchases, didn’t peek at the price tag of the moving pictures that fill the screens on their shiny new signs.
Digital signs are strategically placed at the entrances of lecture halls and in the middle of student unions, screens ready to serve as the college’s next-generation bulletin board. But as many college and university IT decision makers have found out in recent years–as digital signs have become commonplace in higher education–filling the screen with more than the occasional announcement can be a pricey prospect.
The rights to an advertisement that can scroll across the screen between campus-related announcements can cost more than $5,000, signage industry experts said in interviews with eCampus News. Even tweaking an ad–shrinking it, or changing its color or sound–can cost $2,000.…Read More