How to engage a higher ed audience beyond the digital screen

Digital signs should point students to other campus resources.

In trying to create new and relevant content for digital signage screens, we sometimes forget that our audience is in motion and will not see everything they are intended to see.

As part of a comprehensive marketing strategy, digital signage can be an effective facilitator of information, but is not always treated as such.  With the wider availability of smart phones, laptops, and tablets, we need to be able to reach our audiences where they are  — namely, on the move.

In a workplace or school setting, most of the information being distributed on the screens is also being sent through other means.  Websites, Facebook pages, Twitter feeds, eMail, text messages, RSS feeds and more are incorporated into a marketing strategy to make sure the message gets out.…Read More