Samantha Grossman wasn’t always thrilled with the impression that emerged when people Googled her name.
“It wasn’t anything too horrible,” she said. “I just have a common name. There would be pictures, college partying pictures, that weren’t of me, things I wouldn’t want associated with me.”
So before she graduated from Syracuse University last spring, the school provided her with a tool that allowed her to put her best digital footprint forward. Now when people Google her, they go straight to a positive image—professional photo, cum laude degree, and credentials—that she credits with helping her land a digital advertising job in New York.…Read More