Colleges help students scrub their digital footprint

“It’s becoming more and more important for students to be aware of and able to manage their online presence,” said Mike Cahill, Syracuse’s career services director.

Samantha Grossman wasn’t always thrilled with the impression that emerged when people Googled her name.

“It wasn’t anything too horrible,” she said. “I just have a common name. There would be pictures, college partying pictures, that weren’t of me, things I wouldn’t want associated with me.”

So before she graduated from Syracuse University last spring, the school provided her with a tool that allowed her to put her best digital footprint forward. Now when people Google her, they go straight to a positive image—professional photo, cum laude degree, and credentials—that she credits with helping her land a digital advertising job in New York.…Read More