Podcast Series: Innovations in Education

Explore the full series of eCampus News podcasts hosted by Kevin Hogan—created to keep you on the cutting edge of innovations in education.

CRM software helps improve student recruitment, retention

Arizona State and the University of Alabama are among the schools that have improved their student recruitment and retention numbers since implementing CRM software.

It’s no secret that colleges and universities have struggled to recruit and retain students since the 2008 recession, but using customer relationship management (CRM) software from companies such as Jenzabar, Ellucian, and Campus Management has proven effective in elevating many schools’ marketing techniques and improving enrollment.

Campus Management’s Talisma CRM software increases efficiency across many processes and enables schools to focus their efforts more wisely. Its Strategic Enrollment Management (SEM) solution is designed to follow students after graduation and help build stronger alumni relations as well.

Talisma CRM helps automate communications with students, prospects, and alumni via eMail, chat, telephone, SMS text messaging, and print formats. The program is capable of measuring the effectiveness of its marketing efforts through analytics, allowing for more targeted and effective campaigns. Designed to work as a stand-alone program or in conjunction with a school’s existing student information system, Talisma CRM is customizable to fit schools’ unique needs.…Read More

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All together now: Managing data campus-wide gains traction

College IT officials are looking for ways to connect department databases.

Databases constantly updated with student and faculty information is nothing new in higher education, but linking those myriad systems to each other and sharing information between campus departments is gaining traction, especially at one major university.

Colleges and universities large and small have for years used Constituent Relationship Management (CRM) software to handle reams of student data that must be kept readily available to campus decision makers.

In other words, campus staffers who collect and maintain student applicant information often have no communication with school employees who handle alumni information.…Read More

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