5 tips for the best ROI from mass notification systems

Many campuses lack safety measures such as mobile safety apps and anonymous reporting tools, according to a new survey that sheds light on mass notification systems and a number of holes in campus safety efforts.

Just 22 percent of campuses surveyed in the Rave Mobile Safety study offer the ability to submit an anonymous tip to authorities, despite gun violence and mental health being among institutions’ top security concerns (23 percent and 22 percent).

Ninety-six percent of students in higher education own a smartphone, yet only 38 percent of surveyed institutions offer a mobile safety app for campus communities. The remaining 62 percent of campuses may offer apps soon, the survey notes, because 45 percent of respondents say they are researching or already are implementing a safety app.…Read More

Personalizing 1.2 million communications with students? No sweat

With the right technology, colleges and universities can bolster recruitment efforts, become more efficient, and focus on personalizing communications.


Almost any institution can send an eMail blast that reaches tens of thousands of perspective college students. It’s the schools that can put the pivotal personal touch on those electronic mailings that have a provably better chance at recruiting its recipient.

Personalizing such a massive number of messages seems somewhere between tedious and impossible, especially for colleges with small enrollment and recruitment staffers. How would one even begin to sift through the mass of potential students and add a small but critically important personal aspect to each eMail?…Read More