Students turn to social media to research colleges

College students are scouring social media to find out about perspective colleges more than ever, though students with the highest SAT scores took a slightly different approach to their Twitter and Facebook research when compared to their peers.

General social media use is down overall among perspective college students.

The education consulting firm Art & Science Group released the results of a study that showed 44 percent of student respondents said they had used some form of social media in their search for a college or university.

That’s more than double than 18 percent of students who used social media in their college research five years ago.

The preferred social media platforms were hardly surprising, with 36 percent of students using Twitter and Facebook, while 13 percent used Google+. A mere 7 percent used YouTube in their school searches.…Read More