New Jersey firm links students, professors through technology

Students have turned away from eMail and toward social media.

A New Jersey entrepreneur and his college professor business partner saw a growing campus communications gap between professors and students as an opportunity and jumped on it.

They created a Wayne, N.J.-based company, ConnectYard, that offers colleges and university professors the ability to send messages that will reach students where they are most likely to read them, and allows students to get an eMail message in text form, as a tweet, or as a private Facebook message.

ConnectYard grew out of an observation that Donald Doane and Howard University Professor Grant Warner made in 2007—that while professors love to use eMail, students increasingly were ignoring their eMail inboxes in favor of Twitter feeds, texts, and Facebook updates.…Read More