What are college students talking about on Facebook?

87 percent of comments were recorded in Facebook groups, not pages.

General confusion might be the key ingredient to an engaged crop of incoming freshmen on a college or university’s Facebook page.

An analysis published May 16 on the blog .eduGuru breaks down what college students are discussing on their school’s official Facebook pages and third-party groups, and the most consistently engaged posts were written by “confused students trying to find more information about orientation, registration, and housing.”

An “engaged post” was a comment or question that received five or more responses, according to the analysis of how college freshmen were using their Class of 2016 Facebook pages.…Read More