Virtual campus tours gain popularity with colleges, prospective students

As more colleges feature virtual campus tours online, prospective students can explore a school’s grounds without ever setting foot on campus, the Huffington Post reports. It’s no secret students want to check out the lay of a school’s land prior to applying. However increasingly, parents and students posses less money and time to pile into the family car and drive cross country for physical visits to a lengthy list of schools. Colleges are seeing the potential pay-offs online tour services can have for their recruitment efforts. Digital formats eliminate the restraints time, cost and attention spans present. The growing popularity of colleges’ virtual tours is relieving some of the financial burden prospective students face when planning visits to distant college campuses…

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