The system-wide CRM also allowed TAMUK’s student outreach staffers to automate personalized brochures, eMails, and letters based on admissions stages. That meant students who were classified as prospects would receive different messages than students who had been admitted to TAMUK.
Campus Management conducted a higher-education survey last month that showed how colleges are using CRM software.
Six in 10 respondents said CRM was most useful in recruiting students, while 24 percent said the software was best used to “enhance student services.”
Five percent of respondents said CRM was best used for alumni relations and 10 percent said fundraising, according to the survey results.
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