Databases constantly updated with student and faculty information is nothing new in higher education, but linking those myriad systems to each other and sharing information between campus departments is gaining traction, especially at one major university.
Colleges and universities large and small have for years used Constituent Relationship Management (CRM) software to handle reams of student data that must be kept readily available to campus decision makers.
In other words, campus staffers who collect and maintain student applicant information often have no communication with school employees who handle alumni information.…Read More