More than half of students would return to college with a clear completion path
From freefall to flywheel: How small colleges can build a data-driven enrollment engine that lasts
When small institutions align strategy, systems, and empathy, they can do more than survive; they can grow with outcomes that speak for themselves
It’s time for higher education marketing to wake up
The schools that succeed will be the ones that let go of the old playbook and start building real, relevant, student-first strategies
Digital misalignment with prospective students could be costing your campus millions
Thriving institutions are those that approach student engagement with the same focus and discipline as any core business function
Politics are shaping Gen Z’s college choices
New survey data also shows students’ definition of campus safety is evolving to include free speech protections
Amid Trump immigration crackdown, students weigh safety and politics in their college plans
Recently arrived immigrant students are thinking about safety, politics, and the culture of belonging
Barriers and motivations for AI adoption: Insights from admissions and advising
AI can complement admissions and advising work--with the right training, leadership, and open dialogue
Rebuilding the recruitment pipeline: Precision, CTV, and the future of higher ed
The ultimate goal is smarter engagement--delivering the right message, on the right channel, at the right moment
Universities can’t block AI use in applications–but they can ensure fairness
Schools need to establish clear, consistent guidelines that integrate AI from the time applicants apply to school to graduation day--and beyond
10 ways to support nontraditional students on your campus
When institutions recognize the challenges nontraditional students face, they can put supports into place to ensure success
Despite cost barriers, many have confidence in higher ed
