12 steps to increase community college enrollment

The National Student Clearinghouse Research Center recently published some alarming data regarding enrollment at community colleges.  While most colleges and universities have been negatively affected by COVID-19, community colleges have suffered more than any other college type. 

A recent report indicated that applications for admission declined by 21 percent this year.  Enrollments have dropped by nearly 10 percent.  Community college enrollments for the Spring dropped at a greater than any other sector.  Recall that community college enrollment trends were challenging even before the pandemic.

• Community college enrollment outcomes during the pandemic have varied as a function of ethnicity and community colleges have historically served minority populations.

• Community college enrollment patterns for adult students have been impacted to a greater degree than traditional-aged students and community colleges are the primary destinations for this population as well.

Too many community colleges have relied on passive, transactional, and outdated tactics to fill their classes.  State subsidies, proximity, and low tuition have made enrollment at a community college an attractive option for many students over the years.  Despite these advantages, enrollments have consistently declined.  The pandemic has made a bad situation worse.

It is time for community colleges to fully implement enrollment management models.

1. Community colleges must implement recruitment models that are data-driven.  While many institutions track the basic admission metrics, the outcomes often do not inform strategies and tactics.