Similar to Talisma CRM, Recruiter supports administrators and students throughout the recruiting and admissions process. Personalized web experiences are crucial in attracting students, Ellucian representatives say.
“Easy-to-use admissions forms, as well as intuitive ways to update contact information, make it easy for prospects to submit inquiries and applications, register for events, update key information, and submit supplemental items,” an Ellucian white paper reads. “Institutions can tailor the way they connect with prospects—and present a consistent public face—while prospects get the information and tools they need to progress through the enrollment funnel.”
Ellucian stresses that campus administrators must understand the profile of a successful student before they can elicit an effective recruiting campaign. Many colleges buy broad lists of student names to widen their search net—an instinct the company believes is often counterproductive.
“It’s almost like you can do more harm than good if you’re not focused,” said Dana Hamerschlag, vice president of product management at Ellucian. “I think while 10 years ago there was a pretty staid formula for recruiting in higher ed, all those rules are thrown out the window now—and recruiting is a much more competitive and multi-channel process.”
Recruiter includes a “marketing communications consultant” feature that creates electronic mail templates that colleges can manage in one place. If a student begins to fill out an online application and fails to finish it, Recruiter gets an alert and subsequently sends an automated eMail to that student.
Hamerschlag said the status of a student is changing all the time, and Recruiter helps keep individual prospects’ activities organized. He asserted that the better 360-degree view a college has of a student, the higher retention rates will soar. Reporting and analytics are two other important features that colleges can use to their advantage.
“To make real improvements, you generally have to look backwards at what’s working well and what’s not,” he said.
Recruiter is currently used in about 150 higher-education institutions, including Oklahoma Christian University (OCU).
“The great thing about Recruiter is that it lets us hit all our enrollment targets—undergraduate domestic, undergraduate international, and graduate—with one system,” said Risa Forrester, vice president for enrollment management at OCU.
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Jenzabar Recruitment Manager
Jenzabar Recruitment Manager (JRM) is “designed to help you get more done in less time, from managing lists and producing and sending personal communications to monitoring progress, capturing and updating information, and creating and managing events,” the Jenzabar website explains. “It’s the must-have recruitment tool that keeps you focused on students—and on track with enrollment goals.”
Similar to Talisma CRM and Ellucian Recruiter, JRM is flexible and can be used as either a stand-alone solution, or integrated with the company’s other ERP programs.
Peter Dupre, vice president of enrollment solutions at Jenzabar, said JRM aims to address the two most pressing issues with student recruitment: efficiency and effectiveness. He said many admissions offices spend excessive amounts of time on data management.
(Next page: A key selling point for Jenzabar’s software)
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