Viewpoint: Thinking outside the book
eTextbooks already have triggered what is shaping up to be a seismic upheaval in the way we think about academic course material. Digital materials offer highly mobile, on-demand…
How UF uses social media, videos to engage stakeholders
Social media managers should continually ask Twitter and Facebook followers what they'd like to see, treating the platforms as free market research that could pay off in a…
The pitfalls of chasing Klout in higher education
As tempting as it might be to have one super metric that allows you to go to your bosses and show how successful your brilliant social media strategy…
Admissions officials: Students shouldn’t bank on application gimmicks
College applicants shouldn’t rely on a viral YouTube video to spring them from the confines of a university’s lengthy wait list, admissions officials say—despite the success of one…
College president: Improved federal rules needed to cut costs, grow online education
While still wrestling with the many initiatives and regulations spawned by the 2007 renewal of the Higher Education and Opportunity Act (HEOA), it is already time for colleges…
Facebook addiction and ‘disconnect anxiety’ among college students
We rarely put ourselves in the position, but if and when we are not able to connect online, 68 percent of us experience disconnect anxiety, and college students…
Three ways to improve your college’s recruitment program
In today’s competitive climate, institutions face a significant conundrum: the need to simultaneously increase student enrollment and reduce student recruitment costs. This challenge has motivated institutions to stretch…
Is professorial ego driving opposition to flipped learning?
The advantages to a flipped classroom are obvious to someone who has done it and difficult to conceive for those who have not. A flipped classroom--a model that…
Kentucky uses sports success to engage students in social media
The University of Kentucky, a leader in higher-education social media use, reached a new level of Facebook and Twitter engagement while the school's men's basketball team powered its…
Hybrid approach drives retention success
In 2007, when California Lutheran University (CLU) campus leaders noticed a drop in freshman return rates, they charged me with serving as CLU’s retention champion. As the first…