Higher education organizations have traditionally been slower to adopt technology and embrace digital transformation than others. But this last year has forced higher education institutions–both four-year colleges and universities and community colleges–to accelerate their digital efforts. Practically overnight, their online presence became their only presence. Without in-person classes or campus events, organizations must adopt a robust digital presence in order to engage their students, prospects, and donors online. Failure to adapt means potentially losing the students and funding that keep the doors open. It’s that simple.

Organizations can make a deeper, more meaningful connection with their audience and leave a lasting impression through immersive content like engaging website landing pages. Here are three ways organizations can reap the benefits of an immersive content strategy.

Show students and parents a sophisticated, state-of-the-art digital experience

They say you never get a second chance to make a first impression, and that applies to colleges and universities looking to attract students and their families. First impressions are everything, and that begins with your initial touchpoint with prospective students. How will you grab their attention and hold onto it for the years they’ll be attending? How will your online presence show that you’re providing a creative, technologically-advanced learning environment?

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About the Author:

Simon Berg is CEO of Ceros, an interactive SaaS design platform that empowers brands like Red Bull, United, Conde Nast, and Universal to create bespoke digital experiential content without coding. Simon’s path to CEO has been unusual: after design school turned him down, he started working on an agency production floor at age 16, helping magazine publisher clients design and produce their print issues.

As publishing moved into the digital era, Simon became a master of craft across both print and digital, which served as a catalyst for his 20-year ladder-climbing journey to CEO of the same agency: Group FMG (now BORN). As CEO, Simon led the charge to sell the agency in order to build and grow Ceros, a technology platform he incubated while at Group FMG. Today, Ceros has 200+ employees across five continents working with more than 400 consumer and B2B brands.