Higher education organizations have traditionally been slower to adopt technology and embrace digital transformation than others. But this last year has forced higher education institutions–both four-year colleges and universities and community colleges–to accelerate their digital efforts. Practically overnight, their online presence became their only presence. Without in-person classes or campus events, organizations must adopt a robust digital presence in order to engage their students, prospects, and donors online. Failure to adapt means potentially losing the students and funding that keep the doors open. It’s that simple.
Organizations can make a deeper, more meaningful connection with their audience and leave a lasting impression through immersive content like engaging website landing pages. Here are three ways organizations can reap the benefits of an immersive content strategy.
Show students and parents a sophisticated, state-of-the-art digital experience
They say you never get a second chance to make a first impression, and that applies to colleges and universities looking to attract students and their families. First impressions are everything, and that begins with your initial touchpoint with prospective students. How will you grab their attention and hold onto it for the years they’ll be attending? How will your online presence show that you’re providing a creative, technologically-advanced learning environment?