Expert advice on how to reach Generation Z

A higher ed marketer shares her expertise about targeting this digital generation

Higher ed leaders: You have the opportunity to be at the forefront. Most companies are focused on millennials, but they should pay attention to Generation Z (Gen Z).

Gen Z, the oldest of whom are 23, are accustomed to scrolling, clicking, and monitoring social media for their news and to help them make decisions. When competing to earn the attention of these prospective students, you’ll need to execute strategies that set
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