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For colleges, social media ‘Klout’ isn’t everything

Social media experts should be wary of measuring Facebook and Twitter presence with a single score

for-colleges-social-media-klout-isnt-everything

By Dennis Carter, Assistant Editor

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A blitz of retweets and Facebook likes can be a nice boost for a college’s social media presence, but measuring success with the popular Klout score could give schools a false read of their Twitter and Facebook influence. Read more with registration.

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