For colleges, social media ‘Klout’ isn’t everything
Social media experts should be wary of measuring Facebook and Twitter presence with a single score
By Dennis Carter, Assistant EditorRead more by Denny Carter
A blitz of retweets and Facebook likes can be a nice boost for a college’s social media presence, but measuring success with the popular Klout score could give schools a false read of their Twitter and Facebook influence. Read more with registration.