Adjunct Professor Anne G. Barretta describes how she’s learned as much about Twitter use from her students as they’ve learned from her


Many CIOs are active on Twitter.

During last year’s Super Bowl, I gave my public relations students an assignment to tweet their reactions to advertisements and identify persuasive techniques used in the ads before, during, and after the game.

The assignment was very successful and generated a great deal of discussion on how companies use Twitter and other social media to brand their products, generate cost-free publicity, and elicit feedback from...

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