Survey: Analytics ‘revolution’ slow to reach recruitment

Only one in five schools used analytics to improve online advertising.

Campus technology leaders are using their massive reams of data to improve their schools’ websites, social media presences, and marketing strategies—but many campuses aren’t using analytics to optimize online and offline advertising.

“The 2012 State of Social Media and Web Analytics in #highered,” an annual report compiled and released by Karine Joly, a web marketing official and editor of Collegewebeditor.com, showed that colleges have bolstered their use of analytics since 2010, but there are still considerable gaps in how schools can use analytics beyond traditional areas.

Only 12 percent of campuses surveyed said they didn’t use analytics at all, down from 15 percent in 2010, according to the report, and seven in 10 schools used insights from analytics to improve their college’s website.…Read More

20 most Googled colleges: Analytics skills or pure luck?

Duke University's Google search ranking is well below that of several small campuses.

Why is a two-year college in Georgia among the country’s most Googled campuses? It could be happy coincidence, web search experts say.

A compilation of the 20 most searched-for colleges and universities on Google was published June 15 by CampusSplash, a website offering news and advice to college students.

The top-20 list made waves in social media, but one question was asked again and again: How did a handful of tiny schools rank among higher education’s largest, most visible institutions–like the University of Florida, which ranked No. 1, or the seventh-ranked University of Arizona?…Read More

How colleges can drive traffic to their web sites

Colleges should closely track their web site's "bounce rate," Joly said.
Colleges should closely track their web site's "bounce rate," Joly said.

Digital marketing guru Karine Joly told a group of college technology officials June 8 that it’s time for them to stop relying on gut instincts when devising ways to increase web traffic and start relying on data that can attract prospective students online.

Joly spoke during a morning session at the annual EduComm conference in Las Vegas, where 800 campus IT officials and staffers attended workshops and keynotes addressing the latest in education technology. The conference ended June 9.

Joly, founder of Higher Ed Experts, an online service offering professional development, released a survey in May showing that three out of four university IT officials said they spent fewer than two hours a week on web analytics, or studying their school’s web site traffic, including who is visiting the site and which search words guide them to the site.…Read More

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