Experts: Go all in with Facebook for college admissions—or don’t bother

Two percent of colleges said they don’t use Facebook for admissions purposes.

Colleges and universities that don’t have the staff resources to consistently update an admissions-based Facebook page shouldn’t be on the site at all, social media experts said.

Varsity Outreach, an organization that documents higher education’s use of social networking, released a report Sept. 12 that shows a steady uptick in the number of schools using the world’s most popular social network to attract and engage prospective students.

Eighty-six percent of the 160 campuses surveyed said they use Facebook as an online admissions tool, up from 79 percent in 2011. The survey showed a sharp increase in colleges that target admitted students on Facebook: Eight in 10 colleges connect with recruits and admits, helping those who have already gained admittance to connect with other freshmen.…Read More