Survey: Analytics ‘revolution’ slow to reach recruitment

Only one in five schools used analytics to improve online advertising.

Campus technology leaders are using their massive reams of data to improve their schools’ websites, social media presences, and marketing strategies—but many campuses aren’t using analytics to optimize online and offline advertising.

“The 2012 State of Social Media and Web Analytics in #highered,” an annual report compiled and released by Karine Joly, a web marketing official and editor of Collegewebeditor.com, showed that colleges have bolstered their use of analytics since 2010, but there are still considerable gaps in how schools can use analytics beyond traditional areas.

Only 12 percent of campuses surveyed said they didn’t use analytics at all, down from 15 percent in 2010, according to the report, and seven in 10 schools used insights from analytics to improve their college’s website.…Read More