For-profit colleges slow in response to prospective students

Some schools respond to prospective student eMails in minutes.

For an industry known for its aggressive student recruitment techniques, many private, for-profit colleges take as long as 12 hours to return a prospective student’s phone call—and two days to respond to eMail inquiries from potential students.

Four in 10 for-profit schools don’t respond to student phone calls within a day, and seven in 10 schools have a same-day eMail response, according to a white paper released this week by Leads360, a California-based company that sells enrollment management technology.

In the survey of 28 for-profit colleges—including well-known schools like Grand Canyon University (GCU) and American Public University (APU)—“none showed consistent across-the-board success that would maximize their chances of enrolling the highest number of qualified prospects,” the white paper says.…Read More

For-profit colleges face more scrutiny in new report

Enrollment at for-profit colleges has climbed to 1.8 million in recent years.
Enrollment at for-profit colleges has climbed to 1.8 million in recent years.

A government report released Aug. 4 details “fraudulent” practices among recruiters for some for-profit colleges, and public criticism of the popular institutions has mounted as recent statistics show that at least one for-profit university received $1 billion in federal Pell Grants during the 2009-10 academic year.

Investigators from the Government Accountability Office (GAO) posed as college students and found that four out of 15 institutions they examined “encouraged fraudulent practices” to secure federal student loans, and representatives from all 15 colleges “made deceptive or otherwise questionable statements” to the undercover students, according to a report published on the GAO’s web site.

The extensive report is the latest in a string of negative publicity for for-profit schools, which include industry giants such as the University of Phoenix, Kaplan University, and DeVry University.…Read More