In a recent survey from Witt/Kieffer, chief enrollment officers share their thoughts on the intensifying pressure they face from college presidents, provosts, colleagues, and departments such as student affairs and marketing.
The survey found that 83 percent of the 137 chief enrollment officers surveyed say they are optimistic about the future of the enrollment profession, and 64 percent say they plan to stay in the enrollment field.
Chief enrollment officers’ main goal is to find the best match and right number of students for their specific institution, but this task is complicated by a shrinking student pool, the need to please a wide range of stakeholders, the relative newness of the profession, and the wide range of skills needed to satisfy the growing challenges accompanying the profession.…Read More