How colleges can drive traffic to their web sites

Colleges should closely track their web site's "bounce rate," Joly said.
Colleges should closely track their web site's "bounce rate," Joly said.

Digital marketing guru Karine Joly told a group of college technology officials June 8 that it’s time for them to stop relying on gut instincts when devising ways to increase web traffic and start relying on data that can attract prospective students online.

Joly spoke during a morning session at the annual EduComm conference in Las Vegas, where 800 campus IT officials and staffers attended workshops and keynotes addressing the latest in education technology. The conference ended June 9.

Joly, founder of Higher Ed Experts, an online service offering professional development, released a survey in May showing that three out of four university IT officials said they spent fewer than two hours a week on web analytics, or studying their school’s web site traffic, including who is visiting the site and which search words guide them to the site.…Read More

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