College newspapers go digital-first, innovate to stay relevant

This fall, the University of Oregon’s Daily Emerald — a print publication for more than 90 years — will ditch the daily for digital, publish a twice-weekly magazine, and launch a mini-tech start-up called the Garage, the Huffington Post reports. It’s a digital-first strategy similar to one adopted at the University of Georgia, which killed the daily Red & Black last year in favor of a weekly publication. Meanwhile, student newspapers like UCLA’s Daily Bruin aren’t giving up the daily print edition, but are planning to churn out thousands of apps for every aspect of student life to help supplement lost print advertising revenue. College newspapers, facing economic pressures similar to their off-campus counterparts and hoping to stay ahead of the technological curve, are growing up fast. “Real world” newspaper trends of declining advertising and print readership have led many student newspapers to rethink business models in an increasingly digital media world. The Emerald, coincidentally, announced plans to cut print frequency on the same day as New Orleans’ revered daily, the Times-Picayune, according to Nieman Journalism Lab…

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