NACAC In Person and Virtual College Fairs Announcement

GoToCollegeFairs Signs as Exclusive Technology Provider for NACAC’s 2022 College Fairs

Princeton, NJ, January 8, 2022 – GoToCollegeFairs has signed on as the exclusive technology services provider for the National Association for College Admissions Counseling’s in-person and virtual college fairs in 2022.

The National Association for College Admissions Counseling (NACAC) has assisted students in their pursuit of postsecondary education for over 80 years. Part of this mission has involved connecting high school students with admissions advisors from hundreds of institutions through college fairs hosted across the United States and Canada.

GoToCollegeFairs has provided technology services for NACAC’s in-person college fairs for over a decade. This coming year marks the first time they will support the organization’s virtual college fairs, as well.

GoToCollegeFairs’ unique College MatchmakingTM feature, whereby students can be matched to institutions based on attributes and interests they select, was one of the top draws for NACAC.

“NACAC is excited to launch a new chapter in our college fairs program,” said Shantel Goodman-Luckett, NACAC’s Chief Experience Officer.

“Over the past year, we’ve taken a critical look at how we can best serve students and families and support the institutions that participate in our fairs. To that end, we have expanded our relationship with GoToCollegeFairs to take advantage of their AI-assisted matchmaking technology, which helps ensure that all institutions, whether large or small, well-known or not, will benefit from the increased exposure offered by the platform. This is just the beginning as we continue to transform these important programs.”

“We are thrilled to continue this longstanding relationship and expand the services we provide,” said Holly Lazzaro, Co-Founder and Managing Director of GoToCollegeFairs. “We have a lot to offer students and higher education institutions, and we look forward to making the college search process smoother and more accessible for all.”

About GoToCollegeFairs

GoToCollegeFairs provides technology solutions for in-person and virtual college fairs. For more than 15 years, GoToCollegeFairs has supported high school students, families and counselors with resources that ease the burden of the college search and the college application process. 

Learn more at



The National Association for College Admission Counseling (NACAC), founded in 1937, is an organization of more than 25,000 professionals from around the world dedicated to serving students as they make choices about pursuing postsecondary education. Its mission is to empower college admission counseling professionals through education, advocacy and community.

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