Twitter’s platform had proven much more effective in engaging potential students who are not yet part of a university’s social media world.
“Twitter on the other hand is an open conversation with whomever wants to listen,” the report said. “Take an admitted student who shares a tweet such as ‘I just got into #YourSchool!’ An alumnus following your school’s hashtag may choose to reply with a ‘You’ll love it. Best 4 years of my life. #YourSchool’ tweet of their own. Maybe someone in admissions chimes in as well ‘Congratulations #YourSchool18’ and introduces them to the official hashtag for their class where they can meet other admits.”
A recent survey showed that fewer colleges and universities were checking applicants’ social media accounts.
Fewer than 1 in 3 admissions officers say they check students’ social media postings or Google them when evaluating applications, according to a forthcoming 2013 survey from Kaplan, the test prep company.That’s up from 1 in 5 in 2011, but admissions officers are still sufficiently appalled at the idea of invading the privacy of prospective students that any audacious posts are still somewhat shielded.
“That’s their private space,” said Richard Shaw, dean of admissions at Stanford University. “I just think it’s the wrong thing to do.”
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