“Right up front, we require [that students] agree to an ‘I will give back’ pledge,” he said. “It’s very short, simple, and broad, and says you’ll take this gift of free education and agree to do good work with it.”
Hines said that this “pay it forward” mission is ingrained into every course of study.
“We’re pragmatists,” he said. “We really believe that the vast majority [of students] will find a way to pass on the inspiration of WEU and make the people around them better as a result of becoming an educated person.”
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WEU was in development for approximately two years before officially opening its virtual doors to students on Feb. 1. Currently, 20 courses are live—and Hines predicts that another 260 courses will be made live by the end of June. WEU has contracted with 130 course developers to write the courses that are taught mostly by adjunct professors, many of whom are “disenchanted with the state of higher education,” according to Hines.
“[Professors] find us—it has been a real phenomenon,” he said. “We have a job board posting that we do on our website, but it’s really through word of mouth and the handful of articles that have been written. Our secret sauce is this amazing mission of WEU—people are drawn to the transformative potential of what WEU can do for the world.”
Hines believes that in the future, traditional brick-and-mortar schools will become to higher education what boarding schools are to K-12 today. He said that many of the world’s most respected schools are elitist and unjustly pride themselves on their exclusivity. “It’s almost like it’s a badge of honor to report how many students you turn away,” he said. But are these universities ignoring perhaps the most obvious problem that comes along with rejecting thousands of students every year? Hines thinks so.
“They’re really not interested in democratizing education,” he said. “Less than 5 percent of the world’s population attends college—[we need to] open up education to the people who most need it in the world. Technology, for the first time in the world’s history, has allowed us to do that. I really stand up and defend the fact that online education is a tool that makes a difference in the vast majority of people’s lives.”
The university is run primarily through revenue from advertisers and through several restricted, proprietary business contracts. Outside of offering various bachelor’s and master’s degree programs, WEU has developed a sexual harassment certificate that covers 95 percent of the information in most companies’ policy manuals. Through these contracts, a company’s employees can take a comprehensive, non-credit online course to gain sexual harassment training certification.
(Next page: The significant role of communication at WEU)
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