Direct Digital Holdings (Nasdaq: DRCT) and its AI Council have released a new guide, "Practical Generative AI: Use Cases & Tools for Higher Education Enrollment," designed to help higher education marketers leverage AI-powered tools to improve efficiency, personalization, and campaign performance.
As colleges and universities face mounting enrollment challenges—including declining first-year student numbers and increased competition—generative AI presents an opportunity to enhance marketing efforts. However, many institutions are still grappling with how to implement AI effectively and ethically. The new guide from Direct Digital Holdings' AI Council offers a roadmap for integrating AI into higher education enrollment marketing, outlining key use cases and the AI tools best suited for the job.
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