Direct Digital Holdings (Nasdaq: DRCT) and its AI Council have released a new guide, “Practical Generative AI: Use Cases & Tools for Higher Education Enrollment,” designed to help higher education marketers leverage AI-powered tools to improve efficiency, personalization, and campaign performance.
As colleges and universities face mounting enrollment challenges—including declining first-year student numbers and increased competition—generative AI presents an opportunity to enhance marketing efforts. However, many institutions are still grappling with how to implement AI effectively and ethically. The new guide from Direct Digital Holdings’ AI Council offers a roadmap for integrating AI into higher education enrollment marketing, outlining key use cases and the AI tools best suited for the job.
Key Insights from the Guide:
- Smarter Campaign Performance Analysis & Reporting – AI-powered tools like GA4, Microsoft Copilot, and HubSpot help analyze marketing data, optimize budget allocation, and uncover valuable insights to refine strategy.
- Hyper-Personalized Content for Enrollment Marketing – AI-driven content generators such as ChatGPT, Jasper.ai, and DeepL enable marketers to craft tailored messaging that resonates with diverse student demographics.
- AI-Powered Lead Nurturing – Advanced chatbots and predictive analytics engage prospective students, answer questions, and guide them through the enrollment funnel.
- Efficient Recruitment Event Promotion – AI solutions like Eventbrite AI and Canva simplify event planning, create compelling promotional materials, and enhance attendee engagement.
- Seamless Content Consistency Across Channels – Platforms like Grammarly Business and Notion AI ensure brand-aligned messaging across all university communications, maintaining a unified voice.
- Data-Driven Post-Course Feedback & Insights – AI tools such as Qualtrics XM and Tableau analyze student feedback, helping institutions refine curriculum offerings and enhance student engagement strategies.
The DDH AI Council was established to demystify generative AI and equip organizations with the knowledge to adopt these technologies confidently. “Generative AI isn’t just about automation—it’s about amplifying human potential,” said Anu Pillai, Chief Technology Officer at Direct Digital Holdings. “This guide provides higher education marketers with actionable AI strategies to improve recruitment, engagement, and student success.”
To download “Practical Generative AI: Use Cases & Tools for Higher Education Enrollment,” visit AI Council resource center.
