As a provider of an interactive map and virtual tour platform for higher education, this is question we hear on a somewhat regular basis: “do people really use interactive campus maps?” Fortunately, our team at CampusBird can confidently answer: “absolutely!” Campus maps are used by roughly 65 percent of prospective students when selecting a school but when campus maps really do shine is when we dig into how people are using interactive campus maps.

We have access to some fun data that gives us a powerful snapshot about how people are using interactive maps and the virtual tour systems within the...

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About the Author:

Samantha Slater is marketing manager for concept3D, developer of the CampusBird Interactive Map and Virtual Tour platform. Learn more at www.concept3d.com