Prospective students research colleges mostly through search engines, eMail, and College Board’s website. Fifty-five percent of students are searching for information on a college’s academics and programs of studies, while 23 percent of students are looking into tuition information. Thirteen percent of students are exploring admissions and application information, and eight percent are looking into campus tour and student life information.
Similar to current students, prospective students are constantly connected through technology, and 73 percent surveyed said they have visited a higher-education website on their mobile devices. Seventy-five percent said they would be open to communicating with a university representative via webcam.
As for current students, 90 percent said that they have accessed college websites on two or more devices, and perhaps unsurprisingly, 38 percent said they couldn’t go more than 10 minutes without checking their laptop, smart phone, tablet, or eReader.
Despite 96 percent of current students admitting to using Facebook, only 27 percent said they had connected with their university’s social media pages. Only 10 percent of current students use LinkedIn, compared to 14 percent who use Twitter and 17 percent who use Pinterest.
Eighty-eight percent of college students said it is easier to navigate Google than their college’s website, a troubling statistic that administrators could benefit from acknowledging. Seventy-three percent of students travel to their college’s website in pursuit of student portals, while 18 percent are searching for campus calendars. Twelve percent of students are researching news and events, and 15 percent are looking into post-grad career information.
Check out the full infograph here:
Follow Assistant Editor Sarah Langmead on Twitter @eCN_Sarah.
- Adaptive learning helps personalize instruction for students - March 29, 2013
- New software aims to improve course evaluation process - March 27, 2013
- Disability Resource Center empowers students to unlock their full potential - March 25, 2013