It’s no secret: 2020 was a tough year on application and enrollment for schools, academies, colleges, and universities. The pandemic changed how and when students start school. Many waited to start new education programs and deferred as remote learning became the norm, and the entire system faced an upheaval.
But it’s time to refocus on strategies that will drive prospective interest, attract incoming students, and help to start the application process.
Declines in enrollment have added to mounting pressures to ramp up interest. And the best way for higher education marketers to reach students is, of course, where they already live: their mobile phones. Incoming candidates often ignore traditional ad campaigns like print catalogues and brochures — while favoring text message marketing, social media, and other digital strategies.
1. Attract New Students & Continue to Engage Throughout the Process
Generate interest among prospective students on the device that already has all their attention — their mobile phones. With students spending an average of 94.6 minutes a day on their phones, you can be assured that text messaging is the leading channel to grab their attention.
Cut through the clutter with texting software for higher education. Send text blasts that will entice students and propel them to get excited about your institution. Perhaps you can send updates on your baseball team, texting MMS videos of a homerun in your campus stadium, or you could send a message spotlighting exemplary student work or alumni achievements.
Editor’s note: This piece by Lauren Goldenberg originally appeared online on the EZTexting blog and is reposted here with permission.
- 4 ways colleges can future-proof themselves - August 9, 2022
- 3 ways to combat higher ed skepticism - August 5, 2022
- How your university can reduce the threat of cyberattacks - August 3, 2022