Regardless of the emergency scenario, crisis management and the ability to quickly disseminate relevant information is essential

4 priorities for crisis management and communications


Regardless of the emergency scenario, crisis management and the ability to quickly disseminate relevant information is essential

A college campus is an exciting place filled with hundreds, thousands—or even tens of thousands—of students seeking to better themselves through education, as well as faculty and campus employees. Aside from providing the facilities, faculty, and resources necessary for a high-quality education, the school also has a solemn obligation to ensure the safety of everyone on campus as well. It is essential to have tools and processes in place to effectively respond to incidents, communicate and collaborate efficiently, and account for all individuals throughout an event.

It is a matter of when, not if, a crisis event will occur. It is essential that school administrators invest the time and effort up front to understand risks and develop contingency plans to address potential scenarios. That includes anything and everything from hurricanes, tornadoes, floods, and earthquakes, to building fires or hazardous materials spills, to active shooter situations. Schools need to do their research and invest in tools to help effectively manage and mitigate incidents.

Protecting students and faculty

Regardless of the scenario, the ability to quickly disseminate relevant information to everyone involved is essential. Campuses have to deal with an array of potential threats or events. Even something as innocuous as a power outage needs to be efficiently communicated to affected parties. If a school does not have the tools and processes in place to effectively manage crisis events, it can result in unnecessary property damage or loss and expose students and faculty to increased risk.

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