marketing strategy

3 smart marketing strategies to boost student engagement and retention


Follow these strategies to engage today's tech-savvy, mission-focused target audience

There’s a problem that every institution faces, no matter its level of size or ranking: keeping students engaged, excited, and, most importantly, enrolled.

As increasing competition crowds the higher education marketplace, two questions continue to plague enrollment management personnel: How do we capture the attention of our target audience, and how do we keep prospective students engaged throughout the admission and enrollment process?

These questions are something that all institutions must consider,
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