Nevertheless, commitment to online learning remains strong among respondents overall. More respondents reported a fundamental preference for online learning this year than previously, and 77 percent said the fact that it was online was the most important factor in their decision to learn remotely this year. In fact, 60 percent said they’d choose an equivalent remote program at a different school if their preferred college or university didn’t offer the program online.
Online Learners Motivated by Career Outcomes
Online learners are largely motivated by career outcomes. The top-mentioned factors that influenced respondents’ decision to pursue a degree are improving their job prospects (40 percent), advancing their careers (38 percent), and starting their careers (35 percent).
Changing careers is the next largest motivation, such as switching to a career that aligns with their interests (32 percent) and switching to earn more money (31 percent).
Many Don’t Use Available Employer-Sponsored Tuition Benefits
Nearly half of online learners with access to employer-paid tuition assistance benefits reported they won’t or aren’t planning to use them. This is despite the fact that affordability remains a top factor for choosing one program over another: Nearly one-third of online learners say an annual scholarship of as little as $500 would make a difference in their choice and nearly half of learners said the same for a $1,000 scholarship amid mounting inflationary pressures.
Why don’t they use these benefits? Respondents cite two main concerns: They feel their employer benefits don’t cover enough tuition, and they worry about having to pay back their employer if they leave the company before finishing their program.
“Employers should review their education benefits with an eye to reducing hurdles that prevent employees from using them,” said Zipper. “Benefits that are too restrictive for many workers to use will not help an organization’s recruitment, hiring or retention efforts, especially in a tight labor market.”
Other Results
The survey provided additional insights into the behavior, motivation and preferences of online learners, including the following findings:
- A new openness to synchronous learning is emerging: Online learners are now more open to occasional, synchronous sessions either online or on-site; 79 percent of respondents said they’d be willing to log in at a specific time at least once per course for a required discussion or virtual lecture, and 55 percent reported a willingness to visit campus at least once per term for an in-person session.
- Timing is important: Nearly 70 percent of online learners want a program with a fast completion time, with the same percentage looking for the flexibility to work through courses at their own pace.
- Online learners highly value a college education: 83 percent agreed that their degree will be very important in helping them achieve their career goals, and 79 percent agreed that a college degree can lead to better jobs.
- Local is preferred: Online learning remains localized with the majority of students still preferring a university less than 50 miles from where they live. Indeed, more than one-third said being close to their physical campus was important or very important to them for two main reasons: to attend their graduation ceremony and to connect with their professors.
This press release originally appeared online.
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